Preferred Service is a second generation family business originally established in November 1981 by Jack and Dorothy Peterson. Preferred Service started from humble beginnings in a small office at the Vancouver Airport, driven by Jack’s emphases on customer service. Preferred Service has grown with multiple offices across Western Canada plus a successful network of agents both nationwide and worldwide.
Their 3 children Kevin, Kelly and Ryan all worked for the business throughout their adolescence gaining very early work experience. Kevin and Ryan have moved on to new careers while Kelly is now running the family’s business. She is a Certified Customs Specialist plus she holds a Professional level Customs accreditation.
Carrying on her father’s legacy, Kelly’s team continues that impeccable level of service to Preferred Service’s clientele.
The Petersons are proud members of the Canadian Association of Family Enterprise (CAFÉ) www.cafebc.org. This association is dedicated to the wellbeing and success of family businesses in Canada. The members form strong, educational and personal bonds with other people who understand the challenges and rewards of working and living with family members.
In 2015 we decided it was time to update our brand to give our organization a fresh new look. The eagle logo is a symbol of quality and strength which we feel aligns well with our desire to continually elevate our team who provide the impeccable level of knowledge and service our customers are accustomed to.
Where did we come up with the chrome eagle you ask? Well, it is loosely based on the hood ornament that adorns the family car. Jack was an avid fan of classic cars his whole life and when the 3 kids were very young he searched and found a rare 1962 Chrysler Imperial Crown convertible and got to work restoring it. Chrysler only built 554 convertible Imperials in 1962 and around 20 remain in existence today. Several years of hard work and searching for that last piece of chrome, Jack put it back together and the family set out on many years of car club events, picnics, beach visits and sunny day cruises. This car holds a lot of wonderful memories for the family and still sits in Jack’s garage eagerly awaiting its next sunny day appearance.